Business Plan Proposal Template
What is the Business Plan Proposal Template for Entrepreneurs?
Entrepreneurs often struggle to present their ideas in a way that is clear, persuasive, and structured enough to win support from investors, funders, or decision-makers. A traditional business plan can be too long and rigid, while a one-page pitch often lacks depth.
The Business Plan Proposal Template for Entrepreneurs bridges that gap. It combines the thinking process of a business plan (clarifying vision, market, operations, finances, risks, and impact) with the persuasive elements of a proposal (showing urgency, credibility, and the support you need).
This framework helps you move faster from idea to action, while ensuring you cover the essentials your audience expects.
How to Use the Business Plan Proposal Template
The template is divided into 15 key sections, guiding you step by step:
Elevator Pitch / Executive Summary – Can you explain what you do, for whom, and why it matters in one sentence?
Vision & Mission – What change do you want to create, and how will you make it happen?
Problem – What urgent problem or opportunity are you addressing?
Solution – How does your solution work, and what makes it unique?
Technology & Tools – What technology are you developing, and what tools or systems are enabling you?
Market / Beneficiaries – Who are you serving, and what do they need most?
Competitive Landscape – Who else offers something similar, and where do you have an edge?
Team & Advisors – What skills and networks do you have, and where are the gaps?
Sustainability – How is sustainability built into your approach and operations?
Impact Measurement & Evaluation – How will you measure whether you’re achieving your goals?
Business Model / Funding – How will you generate income or secure funding?
Go-to-Market / Outreach – How will you reach, engage, and keep your audience?
Operations & Timeline – What steps and milestones will deliver your solution?
Risk Assessment & Mitigation – What are your biggest risks, and how will you manage them?
Appendices – Any additional evidence, visuals, or endorsements that strengthen your proposal.
👉 Start with a quick sketch using short prompts.
👉 Use the supporting canvases and exercises for deeper thinking.
👉 Refine and polish for your target audience — whether it’s funders, partners, or internal teams.
FAQs
Q1: Who is this template for?
It’s designed for entrepreneurs, startups, social enterprises, NGOs, SMEs, and internal innovators who need to communicate their idea in a clear and compelling way.
Q2: How does it accelerate the go-to-market process?
By breaking your plan into structured, audience-friendly sections, you avoid wasting time on irrelevant details and focus on what matters most for execution and funding.
Q3: Can I adapt it for different purposes?
Yes — the template is flexible. Use it as a one-page canvas for quick clarity, or expand it into a full proposal for formal submissions.
Created by Evelina Lundqvist, co-founder of The Good Tribe (2025) under the Creative Commons Attribution (CC BY) Licence. You are free to modify and adapt this template in any way, but please credit the source.
Categories
