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Abundance Cycle

Jay Friedlander

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Use the Abundance Cycle canvas to leverage the activities of your enterprise to build abundance and enhance your impact on people and planet.

First, you will be prompted to clarify the purpose and target customers of your enterprise; then, you will identify core and foundational activities and the costs in each sector. After determining areas of competitive advantage, you will be guided to strengthen environmental and social initiatives.

Finally, you will be guided to check that all activities align, and foster innovation through abundance tactics for profit, people, and the planet.

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Jay Friedlander

Sustainable Business Platform

Entrepreneur, academic and strategy consultant to Fortune 100 companies, Jay Friedlander has created and improved the Abundance Cycle.


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