Focus is a team that innovates the Google Venture approach and uses design sprint principals to test new product ideas on real users building digital prototypes in just two weeks. We help get more than 300% ROI from design thinking and start any digital project 3 months faster.
More than one hundred thousand businesses are born daily. But 90% (123 300) of them fail. In the time you were reading this info here, 85 projects were probably shut down.
It's a considerable amount of money, time, and energy that we lose as a global community. It's a reasonable question why it happens again and again? From our experience, there two main reasons - lack of time for product-market fit and focus. How can we deal with this 'time and focus' challenge getting world-class product design and innovation expertise? There are several options.
You can build your internal product design and research team, but sometimes it's too early and time-consuming or goes to the agencies. Still, they are sometimes expensive and out of business-context or use freelancers with their unpredictable results.
At some point, we have a question - what if there were a solution that can bring on-demand top product design agencies just for two weeks? And come up with a solution - Focus.