EPAM is a global digital transformation services company that provides software engineering, cloud, and AI-enabled solutions to clients, helping them with digital engineering, business, and experience consulting. It works with a wide range of companies, including Fortune 500 clients, to modernize legacy systems, build custom software, and accelerate innovation through a variety of services.
Challenge
When Mariana Carril, Director of Product Management at EPAM Systems, started building an internal product for a client, she faced a common constraint: no UX designer on her small team of just two engineers. The product — a worldwide database interface used by internal teams across multiple regions — needed to be simple, intuitive, and ready quickly.
Traditional approaches would have required submitting resource requests; securing approvals from both account managers and clients; sourcing designers from the talent pool; conducting interviews; and waiting for availability. At previous companies, Mariana estimates this process would have taken approximately six weeks before design work could even begin.
“I would have probably cried a lot first,” Mariana jokes about facing the project without design resources. “I would have asked for the resource from EPAM or the client … I would have just had to wait and it would take more time.”
Solution
Instead, Mariana discovered Miro Prototypes — and the impact was immediate.
“The moment I found Miro Prototypes, I almost fell to my knees and in tears and that is not being dramatic. I absolutely loved it,” she recalls.
Using Miro’s AI-powered prototyping capabilities, Mariana transformed her product development process:
- Started with text prompts to generate initial wireframes and mockups
- Used image inputs by uploading screenshots of the client’s existing interfaces to maintain brand consistency
- Iterated rapidly by feeding client feedback directly back into Miro AI
- Refined designs conversationally by asking questions like “What if this looked more like Nike?” to explore different approaches
The results? In less than 30 minutes, Mariana had all the screens she needed for the product.
“All the interface elements were utilized in the final product,” she explains. “We launched production of MVP last week, and we’re going into phase two. The client is thrilled with the mockups and wireframes.”
Impact
With Miro Prototypes, EPAM Systems not only cut design time from months to minutes — they ensured they were building the right product for their client, faster.
Speed without compromising quality
Miro Prototypes compressed what would have been a six-week design procurement process into a 30-minute design session — a 99% time reduction in getting from concept to reviewable prototypes.
When an experienced UX designer eventually joined the team and reviewed Mariana’s AI-generated work, his response validated the quality: “You did a really good job.” When Mariana revealed it was AI-generated, he was impressed, suggesting only minimal adjustments.
The prototypes that Mariana created in Miro went straight into production. Mariana exported PDFs and screenshots, added them to Jira tickets with descriptions, and her development team built directly from them — no additional design phase required.
Expanded use cases
Beyond product development, Mariana now uses Miro Prototypes across multiple scenarios:
- Pre-sales conversations to create tangible mockups that guide client discussions
- Real-time client collaboration to gather instant feedback during meetings rather than in asynchronous cycles
- Rapid ideation to explore different design directions in seconds
- Stakeholder presentations with professional-looking prototypes built on the fly
“I have a thousand use cases for Miro Prototypes — not only projects but pre-sales, showing information to clients, just starting conversations. I can share my screen and start showing them. You can have this and you can put the buttons here and get feedback instantly.”
Key features that made the difference
AI-powered generation: Text prompts and image inputs created professional wireframes without design expertise
Multi-screen workflows: The ability to work across multiple screens simultaneously accelerated complex product flows
Brand consistency: Uploading existing interface screenshots allowed Miro AI to maintain the client’s visual language
Collaborative feedback: Sharing prototypes in real-time meetings enabled immediate iteration and approval
Looking forward
For EPAM, Miro Prototypes represent more than a design tool — it’s a way to democratize product development across teams, regardless of design resource availability.
“Very frequent, very frequent,” Mariana emphasizes when asked how often she’ll use this approach.
