Strategic focus determines how your design team will operate and how you will allocate resources in order to deliver value and fulfill users expectations.
Use this canvas to determine the strategic focus for your product design projects from a problem–outcome perspective. This approach allows your team to start with the end in mind (the outcomes) and work from there to determine strategic priorities, the activities needed to execute and the measurements that will keep you aligned to solving problems and delivering user value. ROI metrics based on specific outcomes, help determine effectiveness of your focused approach and make informed decisions on-the-fly.
This canvas is best used in a group setting and it takes about 30-45 min. from start to finish.