Research & Design

Rethink Ambiguity

What's Rethink Ambiguity?

Rethink Ambiguity, an intangible experience made tangible through navigating a design challenge that’s full of ambiguity, visualizing ambiguity using a journey map tool, and reflecting on our ambiguity experience.

Why Rethink Ambiguity?

  • Create a common language to visualize your emotions and be aware of the ambiguous moments that matter.

  • Bring consciousness towards how one navigate the ups and downs in emotions when facing an unknown situation

  • Collaborate to share ideas, stories, and tactics that can help us navigate ambiguity better together.

  • Gain more confidence in recognizing ambiguity in your life and rethinking ambiguity as an opportunity to learn, develop, and grow.

How does Rethink Ambiguity work?

Warm-up: Participants start with describing their day using the journey map tool to gain an understanding of the tool and build a connection with others

Design Challenge: The participants then join a role-play scenario to simulate a design interview as "design consultant" while knowing only a little about how their team might work together or what questions they might ask.

Reflection: The participant reflects on how their interview experience using a journey map. In the end, the group shares their insights with each other.

You can find more information about Rethink Ambiguity Template in this Medium article.


The Creative Gym image
The Creative Gym
Global Learning Experience Provider
The Creative Gym creates virtual learning experiences to unlock the creative power within you to navigate complex challenges through design.

Related boards