Product Hypotheses


“Hypotheses" is a team exercise we created to help generate, brainstorm, and evaluate different, competing product solutions. You can use this exercise to compare different MVP ideas for a product, different product pivots, and on a more granular level, different ideas for a feature. Hypotheses could be complete product directions or just feature ideas that could co-exist together to form a product. By breaking things down into smaller, testable concepts, we can validate each independently, and then progressively test them in combination.


Konstantin Sokhan image
Konstantin Sokhan
Design Director@MetaLab
Design director at MetaLab. Previously lead at Format. Ex-Torontonian. Full stack Dev. Co-creator of Lover of climbing and the great outdoors.
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