Prioritising Services


The reality in all organisations is that you can’t do everything. You need to focus where you’ll see the best return on investment. That could be for operational efficiency, growth through a better customer experience, or improving the tools colleagues use. This is as true for your services as anything else in the organisation.

It is never an easy decision. But, it can be a well-considered and informed decision.


Katherine Wastell image
Katherine Wastell
Service design and strategy@Public Digital
Experienced in leading design and customer experience teams, and managing managers. I define strategies that focus companies on the needs of their customers and build high performing, collaborative teams. I work across service design, product and experience strategy.
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