Practical Customer Journey Mapping
Today, customers hold companies to high standards for product quality and user experience.To stay afloat, best-in-class companies optimize customer journeys, not just individual touchpoints or design.This template exists for several reasons:
It helps you identify the key value metrics for your product
Map out the critical path to better understand the entire user journey
View your product through the gamification lenses by breaking it down on different levels
See a bigger picture and make strategic decisions early on
Learn how to leverage Customer Journey Mapping to create successful products with a sticky user experience to maximize your company’s competitive advantage.
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Alex Gilev is a User Experience strategist, who helps startups & Fortune 500 companies innovate in UX to maximize their competitive advantage. He studied strategy in Harvard Business School, IDEO & Strategyzer and has a background in Behavioral Psychology. Alex is currently pursuing his MBA in Strategic Management.