Empathy Map [Research]
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Empathy mapping is a deep dive into a user's thoughts, motivations and feelings. We use an empathy map to articulate what we know about a particular type of user, to understand them, and to help stakeholders understand them.
We can use an empathy map to understand the reasons behind why users interact with a product or service in a certain way.
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Absurd
Strategic Design & Development Agency@Absurd
An agency of experts rolling up our sleeves to solve complex business problems and deliver scalable software applications. We care as much about the outcomes we design as how we deliver them.
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