Having a great idea is one thing. But who is it for, and what do they want you to solve?
How will you make sure your target audience wants your service or product?
Why use it?
Personae provide you with a deep understanding of your target audience's needs, desires, and pain points, as well as point out the differences some might have and thus split up your target audience into different groups.
If you're looking to fine-tune your value proposition, this is a must-have.
What can you do with it?
Build a targetted value proposition
Adapt for the best user experience
Develop products your target audience loves
Communicate in their language
And have a targeted outreach.
What does this template contain?
Complete but compact template to map out a Customer Persona to properly identify your target audience.
Guidelines on how to get the information to fill in the template.
A concrete example of a Customer Persona
Guidelines on what you can do with your Customer Persona