Circular Experimentation Workbench


The Circular Experimentation Workbench

What is it? 

The Circular Experimentation Workbench can be run as a 1.5-2.5 hour workshop and has been designed and tested to get you familiar with some key concepts of the circular economy and business experimentation. The main aim is to identify new ideas to experiment with circular business model innovation and challenge your existing business ideas. 

Who can use it? 

The Circular Experimentation Workbench has been used with individual entrepreneurs in emerging startups and innovators and intrapreneurs in larger businesses. It will help you rethink and refine your business model for the circular economy and identify some ideas to start experimenting at a low cost with limited resources. Participants may have diverse backgrounds such as marketing, design, engineering R&D, and product development, and are encouraged to work on this collaboratively. 

When can you use it? 

The Circular Experimentation Workbench may be used by entrepreneurs and innovators who intend to innovate their businesses for the circular economy and are ready to start experimenting with new ideas.

How can you use it? 

Step-by-step guidance for facilitation and usage can be found in the grey arrows in the template. 


This tool has been developed by Nancy Bocken and Matthew Coffay. Jan Konietzko and Myrthe Velter helped with the workshop preparation and delivery. 

The tool incorporates insight from the circularity deck in Step 4.

See: and

Want to read more?

The open access paper about the Circular Experimentation Workbench workshop can be found here:


Nancy Bocken image
Nancy Bocken
Professor in Sustainable Business@Maastricht University
* Professor in Sustainable Business at Maastricht University, Maastricht Sustainability Institute (MSI) * Project lead of Circular X, a €1.5m, 5-year European Research Council funded program on experimentation with circular service models * Fellow at the Cambridge Institute for Sustainability Leadership * Co-founder of HOMIE * PhD, University of Cambridge, funded by Unilever
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