Change Communication Canvas

Getting buy-in to your change means creating a compelling and resonant story for those impacted by the change.

Use this change communication canvas to explore and co-create a communication strategy and approach with your change agents and change recipients.

This agile format allows change teams to experiment with messaging and remain proactive throughout the change process. Use throughout the delivery of a project to ensure that communication is received as intended.

How to use The Change Communication Canvas

Step 1: Prepare the Team

The first step is to make sure your interdisciplinary team understands the objective of the workshop. Ensure that they are fully aware of the changes proposed and have been briefed on their roles and accountabilities

Step 2: Key objectives and outcomes

Start the workshop by aligning your team with the key objectives and outcomes of the change initiative. Collect all contributions, this will allow you to see all lenses of the initiative.

Step 3: Discuss Guiding principles.

What principles will dictate how the change communication is executed? Discuss and list these principles of engagement.

Step 4: List stakeholders

Ask the group to list all impacted stakeholders, including potentially impacted. Be sure to review this list and include the benefits of the change for each stakeholder

Step 5: Timing

When will you need to communicate? What channels will you use and at what points? Discuss how this will work within your organization.

Step 5: Urgency

What is the urgency of the initiative? Why is there urgency?

Step 6: Key Messages

There should now be enough information elicited to start developing key messages for your communications plan. List these

Step 7: Narrative Options

Discuss what change story the change messages can sit within.