Brand Design Board


The Brand Design Board is an educational conversational tool designed to foster deep, meaningful conversations between colleagues, friends and strangers with the purpose of facilitating the ideation of relevant aspects of brand design through a visual mood board. It is based on the corresponding Brand Design Deck and contains a series of visual element cards and unique parameter cards that nurture an intentional design process and help everyone have a conversation around the topic.

Understanding how to ideate an integrated branding can be extremely challenging. The Brand Design Board provides moderation and support throughout the design process, facilitating intentional and purposeful design choices, so as to determine a brand identity that directly communicates to people’s subconscious. Associated with the cards, there are psychological, historical and cultural meanings to be referred to for additional insight.

Learn more here.


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imaginary institute
for a tomorrow as it could be@imaginary institute
imaginary institute is a creative design and tech consultancy. We bring imagination and innovation to the visionaries and shapers of tomorrow.
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