Customer Journey Map

Report

The aim of the customer journey is to help you break down the customer's activities from both a front-end and back-end perspective.

The front-end activities are clearly visible and customer-facing, whilst the back-end ones are activities invisible to the customer, yet important variables to be considered in any product or service.

The sustainability layers helps you stay aware of the environmental impact a business will generate, thinking about positives, negatives and ideas worth exploring.

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Columbia Road
Digital Sales Consultancy@Columbia Road
Since 2016, Columbia Road has helped Nordic companies sell better. We do it with our brilliant teams of strategy, design, development and martech consultants.

Related boards

Template cover of Miro Use Cases
Template cover of Buyer Persona Canvas