Your brand's personality - Brand Archetypes


Define your brand's personality with this brand archetypes tool. Explore what archetype will help you:

  • Stand out from your competitors

  • Connect with your customers

  • Give you a voice that is perfectly you

Explore what customer needs connect with what archetypes, and what archetype drivers fit your brand best.


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Magnetising startups@Palmer&Co.
Palmer&Co help startups magnetise their brands through Minimum Viable Branding. We empower founders with knowledge and tools to harness the power of branding to inspire belief in their vision and accelerate growth.
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