Ambition Wheel


What is it

An ambition wheel captures and plots trends by their level of innovativeness.

Why use it

1) Gets everyone on the same page as to the potential trends impacting your design challenge

2) Inspires teams members as to what's out there

3) Helps align stakeholders on how bold they want to be.

When to Use it

During discovery when you are seeking out inspiration and getting a feel for how ambitious stakeholders want you to be. When they say go wild do they mean it.

Who Should Use it

Great for using in team challenges of 3 or more people.


I run an award winning strategic design collective where we help organisations solve complex problems. Our approach is to build your team's confidence and capability to tackle the tough stuff, and make positive change happen.
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