“Designing Meaning” to Overcome the Limitations of User-Centered Thinking — In an Era When AI “Redesigns” Us

The “rational, user-centered approach” has been the gold standard in business, product development, and marketing for decades. However, its limitations are now beginning to emerge—and AI is accelerating this turning point.

In the closing keynote at Canvas 26 Tokyo, Dr. Yuichi Inobori reexamines how the things and tools we create can unlock creativity in people and organizations through the lens of Ontological Design.

As AI itself becomes an artifact that is increasingly integrated into our everyday lives, what does creativity mean to us now? And how should we design the organizations of the future?

This session is both a thought-provoking question and an invitation to explore what comes next.