SWOT Based Strategies
About the methodology
This template is based on two interrelated methodologies:
SWOT analysis — marketing strategy stage (final stage of 5C analysis). An effective tool for structuring information about the company, setting goals and developing strategies to achieve them.
TOWS strategy — a tool for building strategies based on SWOT analysis. It allows you to break/split the SWOT matrix and connect/intersect its sections with each other, in other words, create a real action strategy using information about the company’s current strengths and weaknesses, external opportunities and threats.
To make it easier for participants to familiarize themselves with these two methods, comprehensive and illustrative methodological references are located on the corresponding frames of the board (see the first and the second one).
Why use our template
Most companies stop at the stage of filling out the SWOT matrix, in other words, they limit themselves to recording and structuring current data. At Møde, we prefer to move on to developing an action plan immediately after identifying strengths, weaknesses, opportunities and threats. In addition, we allow our clients to create as many possible strategies as possible in order to, through double filtering (two-stage voting), choose the course of action that is specific to their company at the current stage of its existence. At the voting stage, clients can always combine several interrelated tactical steps into a detailed and comprehensive strategy while retaining all the nuances and clarifications from the top voted sticky notes.
In addition to the actual two matrices SWOT and TOWS, this full-fledged workshop includes convenient templates for a detailed study of research materials about the target audience, competitive field and country’s business context. Thanks to seamless UX, it’s easy to navigate through slides/documents/links to third-party materials, while simultaneously recording the most important observations and drawing conclusions. As a result of such work, the SWOT matrix turns out to be filled not with abstract guesses, but with real facts.
This workshop can be used to create strategies of various types and levels (from a brand communication strategy to a business strategy for the development of the company itself). It all depends on what type of research materials will serve as a basis for the analysis and what specific aspects the workshop participants will pay attention to.
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