Service Definition Canvas


The Service Definition Canvas helps designers and businesses capture and structure the most relevant customer-facing service information by providing a structured template and useful tips.

What this board has to offer:

The blank Service Definition Canvas for workshops, final documentation or analysis to capture on a single page:

  • What the service provides (SERVICE OFFER)

  • Why it exists (PURPOSE)

  • How it helps users (SERVICE PROMISE), and

  • Who provides the service (SERVICE TITLE).

How this canvas will help:

  • It will create clarity for all users

  • It will decrease expectation mismatches

  • It complements the Business Model Canvas


Isabell Fringer image
Isabell Fringer
Lead Service Designer
Hey, I'm Isabell. When I'm not busy crafting a technology-enabled service that improves human and business success, you'll most likely find me in the mountains or on my SUP board.
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