When considering personas is it important to remember that you are not your user. Identifying a persona helps you to consider other perspectives. You can use this personas template as an empathy building tool, allowing you to connect with your user and determine their wants and needs.

  1. Begin building your personas by listing key factors. You will want to define the top user qualities, needs, or other factors that impact how someone would experience your solution. Some examples of key factors include:

  • Activity level

  • Sociability

  • Comfort with technology

  • Has children

  • disposable income / mo.

  • Number of owned vehicles

  • Creativity

  • Distance from work

  • Literacy

2. Next, you’ll need to find range of values & create components. For each dimension, determine how many possible values a user could have. For example, “house location” might have 2 values “rural” and “urban”, while “creativity” would have infinite values. Once you have your values figured out, then you can drag, drop, and design a component that matches the number of possible values.

3. The next step is to label your persona map. You will want to decide on the the most important key factors from the first part of this exercise, and space them evenly around the persona map circle.

These next two steps can be repeated until you’ve covered your entire audience:

Step 1: Identify a persona by reviewing the persona map and identifying the most contrasting persona you haven’t drafted yet.

Step 2: Create a draft persona by filling out this persona’s basic info (i.e., portrait, bio, tagline, brands) and determining the values of their key factors. Finally, place their portrait in the necessary place the persona map.

*Note: You might discover you need to iterate on key factors or their ranges.

4. Finally, when you’re finished with all the personas, draw circles on the persona map to define who your current and future solutions are serving. Create and map personas to determine how your idea, project, or solution might get started or evolve over time.

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maad labs
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maad labs is a do tank, not a think tank, that performs digital experiments, provides executive training, builds our own (largely AI/ML/Data) products, and consults with both venture-backed and large, multi-national companies bringing bold, audacious, and complex ideas, experiences, and technologies to market. We help organizations get future-proofed by leveraging impending technological disruptions.
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