Persona Development

Why use this?

• To align the team on a target user or users, including their needs, experiences, behaviors, and goals

• To help you shift perspective and recognize that different people have different needs, skills, and expectations

What is this used for?

Personas help designers create understanding and empathy with the end-users. Deep understanding of our target audience is fundamental to creating exceptional products. You may need to create many personas for your product.

What do I need?

Information about your target audience:

• Title

• Industry

• Their goals, problems, challenges and motivation to use our product

Depending on the context, add more information.

How do I proceed?

Start with any or all of the following to develop an understanding of your target audience:

• Customer interviews

• Competition analysis

• Inputs from existing research

• Stakeholder interviews

Identify patterns in the data and use that to draft a target user persona.

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