Insightful Venn

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Have you ever wanted a way to quickly understand and, most importantly, communicate how different groups of users have similar needs within a project you are working on?

If you answered YES, then this is the template for you!

All you have to do is summarise each need for each of your user groups into a few words. Then, starting with your first user group, place those into the first red circle—at this stage, it doesn't matter where you place them.

Repeat the exercise with your next user group using the blue circle to collate your answers. As you write your headings down, you might start to spot ones that are repeated from user group 1. Where they occur, place them into the area that is created by an overlap between user groups 1 and 2

Finally, complete the exercise again with the 3rd user group, this time using the green circle. Again, you may find overlaps with the other two user groups - where this occurs, use the overlap areas again. And, of course, you may find some issues that are common to all three groups - if you do, use the three overlap areas in the center - use different color stickies for these overlap areas

You should end up with a clear indication of which needs are common to all three user groups, which can be easily communicated to others on your team and across your organization.

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Mark Hirst image
Mark Hirst
User Researcher@NHSBSA
I've been involved with User Research for over 20 years and I love using creative solutions and applications to help bring the insights alive for my team members and wider stakeholders
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