Initial Persona Canvas

What is this canvas?

The Initial Persona template is a canvas that provides an initial overview of your user. Your customer base will feature various user types (personas), who will differ not just in demographics but other aspects: behavior, interests, dreams, pain points, and struggles. Based on your current knowledge, you will draft assumptions about this persona and their needs, which will allow you to formulate your empathetic data-gathering approach.

Why use this canvas?

1. Creates empathy for your users by understanding who they are and how that impacts their needs

2. Allows for a targeted, empathetic gathering approach by allowing you to frame the right mindset of what type of information you need from your users to tackle the problem effectively.

Tip: assumptions can be wrong, and that is OK – they are meant to be challenged and validated