Data is increasingly becoming an article of trade or commerce - in short, a product. The era of data is about the process of data commoditization, where data is becoming an independently valuable asset that is freely available on the market. A “commodity” is defined as something useful that can be turned to commercial or other advantage. The Data Product Toolkit offers a comprehensive set of canvases for iterative design driven data product creation. With help of the toolkit anyone can design a data product in under 60 minutes. Usage support is primarily built of top of self-learning video guides.
You should use the Toolkit when ever you are about to monetize your data internally, with partners or even publicly. Toolkit contains processes and canvases for two scenarios. In the first is customer problem driven in which problem and pain are known and a data product can solve the problem as well as the pain. In the second scenario we start from evaluating available data and continue from there on.
Tools to do business driven data product design with systematic method
Manage and evaluate business objective driven data product ideas
Light-weight method to do data asset inventory from business perspective - not technology
Identify what data we might lack to succeed in business objectives
Discover amount and depth of the efforts needed in monetising your data assets
Evaluate organisational capabilities (human and system) to enter data economy
Identify low-hanging fruits eg easiest assets to monetise