Ideal Customer Profile Framework - SaaS


The Ultimate Framework to build your Ideal Customer Profile for SaaS startups.

Your Ideal Customer Profile is more than some relatively random attributes (like age, gender, education, etc.) about your users.

An ICP (for B2B) consists of 2 parts:

1. The Ideal Company

2. The Ideal Personas (Buyer persona + User)

This Framework helps you to clearly define your ICP.


Alexander Estner image
Alexander Estner
GTM Advisor for SaaS startups@Alexander Estner
Hi, I’m Alex from Munich, Germany 🇩🇪 I help SaaS founders hit the first €1 million in ARR.
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