This is a template to create an original brand that knows itself and knows what it wants. There are 3 main part and 1 bonus part in this template. Each part has its own titles and concepts. You can start your journey by following the steps from the structure on the side. The examples at the end of the episode can help you on your journey. And this is not linear structure to do every stage back-to-back. You can go back and forth between steps. This is more correct way to journey.