Assumption Map Template

An assumption map is a quick and simple way to document where you may be acting or investing without sufficient knowledge or validation. If you act without confidence backed by appropriate data, your membership, service, or product runs the risk of missing the mark across value, usage, and engagement.

This map gives a visual overview of your most high-profile assumptions so that you can make small investments in validation and knowledge gathering before moving ahead with significant investments and activities without knowing if they will deliver results.