Jobs To Be Done applied: Turning customer struggles into product strategy

Join Colin Duff, CEO of Mosaic Innovation, and Pete Bradd, Chief Evangelist at Miro, for a practical session on applying Jobs to Be Done (JTBD) theory to strengthen product–market fit and align your team around what customers really need.

Event overview

In this hands-on session for engineering, product and design leaders and their teams, you’ll learn a clear, step-by-step approach to uncovering customer jobs, identifying unmet needs, and generating product roadmap ideas rooted in real user outcomes. This session is designed for teams looking to make more customer-informed decisions.

If you need to help your team re-focus on building what brings customers real value, this session's for you.