Prototyping earlier to build the right thing faster: lessons from a product leader

There's a moment in product development, after research but before design, where getting visual can change everything. What if every team could get on the same page with collaborative prototypes, edit and compare variations, and validate concepts before moving to design or code?

Here's why you can't afford to miss it

This session explores how leading product organizations are using early, rapid prototyping with AI as an alignment tool, not just a design artifact. You’ll see what this looks like in practice, and hear from a product leader who's experiencing the benefits firsthand.

Björn Ehrlinspiel, Product Owner at Lufthansa's Miles & More loyalty program, will share how his team went from a two-week ideation process for an unvalidated product design to creating validated concepts in less than a day.

What you’ll learn:

• How leading product teams use early, rapid prototyping with AI to drive alignment—not just create designs
• What this looks like in practice, from idea to validated concept
• How teams move faster by aligning before they build
• Real-world insights from Björn Ehrlinspiel, Product Owner at Lufthansa Miles & More about how his team reduced a two-week ideation cycle to less than a day by validating concepts early

Who should attend:

Product leaders, PMs, and cross-functional team leads who want to move from ideas to validated concepts while staying aligned — and build the right thing faster