Desire-Driven Innovation Crazy 8's Template

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Leverage the proven system of Crazy 8s with Desire-Driven Innovation. Unlock market-changing ideas that your customers truly desire.

This is a quick and easy template to get ideas up around your customer's core desires.

Explain the Exercise: Introduce Desire-Driven Innovation and your desire drivers. Encourage participants to think about how you can fulfill these desires better than anyone else.
Set Timer: Give everyone 8 minutes to come up with 8 ideas, writing each one on a post-it note. Ideas should be simple, just a brief concept, and don’t need to be perfect or fully fleshed out.
Post Ideas: Once time is up, participants place their post-its under the relevant desire driver. If an idea fits multiple drivers, duplicate it and put it in each desire that it addresses.
Share and Discuss: Each person briefly explains their ideas. Keep the discussion focused on understanding, not criticism or logistics. Stay high level.
Repeat steps 3-5 if needed. You should have some great ideas already, but feel free to add another round if you like.
Vote: Each participant gets 3 dot stickers to vote on the ideas they think have the most potential. They can place multiple stickers on a single idea if they believe it’s a game-changer. After voting, discuss the top ideas and why they stood out.