Product Marketing Director

Department: Marketing

Locations: London

About the Team

Miro's Product Marketing team shapes how the world thinks about, adopts, and gets value from Miro. We are responsible for crafting and packaging Miro's product story and taking it to customers with impactful go to market approaches, built in partnership across teams at Miro. Successful Product Marketers at Miro are curious, customer centric, creative problem solvers, operate with end to end ownership of their domain, and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.

About the Role

We’re seeking an experienced Product Marketer to help lead the go-to-market strategy and execution of Miro’s solutions targeting Engineering, Product and Design teams. This role requires an entrepreneurial mindset and the ability to scale a solutions marketing approach in partnership with senior leaders in Product, Field sales, and Marketing. The ideal candidate understands product development workflows, and how to market to technical buyers, such Engineering leaders. You’ll have deep product marketing expertise, and excel at cross-functional leadership.

What you’ll do

  • Drive the go to market strategy, positioning, packaging and value proposition for Miro’s solutions targeting Engineering, Product and Design teams.
  • Synthesize customer feedback, industry insights, and market opportunities to guide solution roadmaps and hone positioning and messaging to ensure credibility with the engineering, product and design community
  • Develop compelling messaging, enablement materials, demos, competitive insights, thought leadership content, and nurture customer success stories to fuel field engagement, marketing campaigns and events
  • Drive market research, competitive analysis, and buyer journey mapping to ensure we engage with the right personas to go from lead to pipeline
  • Build relationships with customers, analysts, influencers and thought leaders in the community and customer base to help evangelize Miro
  • Represent Miro at events and develop a unique point of view that positions Miro as a credible and visionary partner to product, engineering and design teams worldwide
  • Partner with PMMs, Product leadership and Field leaders on GTM strategy, solution packaging, and value translation, ensuring solutions translate into pipeline while field feedback is incorporated into product marketing strategy

What you’ll need

  • Experience: 6+ years in B2B product marketing (2+ in senior roles); ideally with a background working as a Product Manager or Engineer, or experience in marketing to these audiences and knowing them deeply. Multi-product enterprise PMM experience is also preferred
  • Domain expertise: Strong understanding of product/software development lifecycles, engineering processes, and industry standards. Experience marketing to technical decision-makers.
  • Skills: T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing

What's in it for you

  • Competitive equity package
  • Health insurance for you and your family
  • Corporate pension plan
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Opportunity to work for a globally diverse team

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

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How we hire

  • 01. Recruiter Screen

    A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

  • 02. Hiring Manager

    The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

  • 03. Skill Assesment

    An interactive presentation to see your skills in action, based around a particular case study or business problem.

  • 04. Meet the Team

    Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

  • 05. Leadership Round

    Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. 

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