Senior Regional Marketing Manager
Department: Marketing
Locations: London
Job Requisition ID: JR001458
About the Team
About the Role
This is an individual contributor role, operating without direct reports but with significant organisational influence. The ability to collaborate with and steer cross-functional peers is critical for success.
What you’ll do
- Establish and own Miro's regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline
- Lead the end to end development and execution of effective and scalable regional marketing activities including events, ABM, and other field programs that accelerate pipeline and drive revenue
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders
- Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures
- Manage local agency relationships and event logistics
What you’ll need
- 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey..
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement
- Outstanding skills in project management and prioritization
- Demonstrated ability to act decisively in ambiguous situations to move work forward effectively
- Demonstrated experience leveraging AI tools to enhance program efficiency and output
What's in it for you
- Competitive equity package
- Medical insurance coverage
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Travel allowance for your commute
- Opportunity to work for a globally diverse team
- Inspiring workplace in the heart of Amsterdam
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Prepare yourself to go beyond
Here are some helpful tips to ensure you have all the correct information throughout our hiring process.
01. Recruiter Screen
A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.
02. Hiring Manager
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.
03. Skill Assesment
An interactive presentation to see your skills in action, based around a particular case study or business problem.
04. Meet the Team
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.
05. Leadership Round
Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.