Director, GTM Strategy and Programs

Sales Operations, Amsterdam, NL

About the Team

The GTM Strategy & Programs team transforms bold strategic ideas into scalable go-to-market initiatives. Sitting at the heart of Miro’s commercial operating model, we partner across Product, Marketing, Sales, and CX to define strategy, align stakeholders, and orchestrate high-impact programs that shape how Miro brings (new) products and solutions to market at best.

About the Role

As Director of GTM Strategy & Programs, you will drive the vision, design, and execution of Miro’s go-to-market strategy for new products and solutions. You’ll lead cross-functional change to ensure the field is equipped to adopt new motions and deliver impact at scale. This role requires a blend of strategic vision, strong program leadership, and the ability to influence senior stakeholders across Miro. You will act as both a thought partner as well as driving execution. Bringing clarity, focus, and rigor to fast-moving teams while upleveling colleagues without having direct reporting lines.

What you’ll do

  • Translate company ambitions into that programs that help GTM realize new levels of impact
  • Define and evolve Miro’s GTM operating model to elevate how the field executes their roles
  • Lead cross-functional alignment across several initiatives touching Product, Marketing, Sales, and CS to drive execution and deliver new products to market successfully
  • Set GTM strategy & program priorities, success metrics, and governance in collaboration with leaders
  • Drive global GTM consistency while adapting strategies for regional needs, ensuring launches and programs are scalable, relevant, and effective across diverse markets
  • Design and run program structures that ensure accountability, speed, and impact at the highest level
  • Serve as a strategic partner to GTM leadership, providing insights that sharpen direction
  • Mentor and uplevel team members across the org, regardless of reporting lines

What you’ll need

  • 10+ years in GTM Strategy, BizOps, Consulting, or GTM Program Management in B2B SaaS/tech
  • Proven track record of designing and delivering high impact programs that transform GTM execution
  • Deep experience leading global cross-functional change management initiatives
  • Strong vision for what “great GTM” looks like and the ability to operationalize it
  • Analytical and structured problem-solver with GTM domain expertise
  • Skilled communicator who influences at all levels and creates executive-ready material
  • Strategic thinker with execution mindset; comfortable shifting between vision, detail and execution
  • Highly collaborative, adaptable, and resilient in fast-paced, ambiguous environments

What's in it for you

  • Competitive equity package
  • Medical insurance coverage
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Travel allowance for your commute
  • Opportunity to work for a globally diverse team
  • Inspiring workplace in the heart of Amsterdam

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

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At Miro, we're committed to building a diverse and inclusive workplace where everyone can thrive. Your unique perspectives empower us to innovate and drive positive change.

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How we hire

  • 01. Recruiter Screen

    A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

  • 02. Hiring Manager

    The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

  • 03. Skill Assesment

    An interactive presentation to see your skills in action, based around a particular case study or business problem.

  • 04. Meet the Team

    Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

  • 05. Leadership Round

    Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. 

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