GTM Strategy and Program Manager

Sales Operations, Amsterdam, NL

About the Team

The GTM Strategy & Programs team transforms bold strategic ideas into actionable go-to-market initiatives. Sitting at the heart of Miro’s commercial operating model, we work cross-functionally to define strategy, align stakeholders, and orchestrate high-impact programs that enable our teams to bring Miro’s products and solutions to market effectively and efficiently.

About the Role

As a GTM Strategy & Program Manager, you will help shape and execute Miro’s go-to-market strategy by translating high-level business objectives into scalable and executable programs. You’ll work closely with Product, Marketing, Sales, Customer Success, and GTM Operations to ensure seamless alignment and execution of GTM motions across the business.

This role requires strong strategic thinking, structured program management skills, and the ability to navigate complex cross-functional environments. You are a natural collaborator, analytical thinker, and passionate about bringing clarity and structure to fast-moving teams.

What you’ll do

  • Translate company and product strategy into actionable GTM programs and motions
  • Design and evolve Miro’s GTM operating model, to support scalable product and solution launches or drive GTM execution effectiveness
  • Partner cross-functionally with Product, Marketing, Sales, and CS to align plans and drive execution
  • Define GTM priorities and success metrics in collaboration with stakeholders
  • Build and lead program plans that include objectives, timelines, deliverables
  • Run program cadences to ensure accountability, progress tracking, and escalation handling
  • Act as a thought partner to leaders, providing strategic input and insights to refine GTM strategy
  • Facilitate feedback loops from the field to improve the quality and impact of GTM efforts

What you’ll need

  • 4-6 years of experience in strategy, operations, program management, or consulting, ideally in B2B SaaS
  • Proven track record managing cross-functional strategic initiatives or GTM programs
  • Strong problem-solving and structured thinking; able to simplify complexity and drive clarity
  • Excellent communication and stakeholder management skills; able to influence without authority
  • Experience with data-driven decision making and creating actionable recommendations
  • Comfortable in a fast-paced, ambiguous environment and able to prioritize effectively

What's in it for you

  • Competitive equity package
  • Medical insurance coverage
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Travel allowance for your commute
  • Opportunity to work for a globally diverse team
  • Inspiring workplace in the heart of Amsterdam

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 90M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

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Global Demographic Questionnaire

At Miro, we're committed to building a diverse and inclusive workplace where everyone can thrive. Your unique perspectives empower us to innovate and drive positive change.

While we're eager to learn more about the rich diversity of our candidates, your privacy is paramount. Participation in this questionnaire is completely optional, and any information you provide will be de-identified and analyzed in aggregate form, ensuring it cannot be used to identify you personally.

The insights gained will directly contribute to our broader inclusion strategy, helping us to identify opportunities for enhancing representation and fostering an environment where all talent can succeed. Rest assured, your responses will not influence your application and will be kept strictly confidential.

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How we hire

  • 01. Recruiter Screen

    A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

  • 02. Hiring Manager

    The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

  • 03. Skill Assesment

    An interactive presentation to see your skills in action, based around a particular case study or business problem.

  • 04. Meet the Team

    Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

  • 05. Leadership Round

    Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. 

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