Strategic Field Marketing Manager, DACH

Marketing, Munich, DE

About the Team

The Revenue Marketing team is the team directly linked to our Go-to-market organization. You are the go-to person for our Sales and Customer Success people for all things marketing. The Revenue Marketing team is ~30 people and part of a larger 150+ person marketing team. 

You will be part of a team of 8, reporting to the Head of Revenue Marketing, EMEA. 

The other revenue marketers outside of your direct team are either supporting the AMER or APAC region or are part of the Demand Generation team. 

About the Role

Are you a seasoned marketer with a passion for events, strategic 1:1 ABM, and experience in high-growth environments? Join Miro's Revenue Marketing team as the Strategic Field Marketing Lead for the DACH region (Germany, Austria, Switzerland).

As an individual contributor, you'll be the driving force behind Miro's field marketing strategy in DACH, partnering closely with sales and customer success, acting as a strategic business partner to our sales leadership team. You'll bring localized marketing programs to market that build and accelerate the Enterprise pipeline, working cross-functionally to execute a key component of Miro's global strategy.

What you’ll do

  • Establish and own Miro's field marketing strategy for DACH
  • Deliver a diverse portfolio of marketing programs across the sales cycle, focusing on pipeline generation and maturation
  • Drive expansion opportunities of high-value customers through highly targeted Account Based Marketing efforts and events
  • Increase market awareness and generate new business opportunities through partners and field events
  • Amplify customer insights through case studies, customer advisory boards, and PR sourcing

What you’ll need

  • Proven experience as a field marketing lead in a B2B SaaS company, ideally aimed towards large Enterprises 
  • Strong understanding of regional campaign management and measurement
  • Outstanding skills in project management and prioritization
  • Ability to design and manage diverse marketing tactics, including executive events and briefings
  • Experience in high-growth environments 

What's in it for you

  • Competitive equity package
  • Corporate pension plan
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Travel allowance for your commute
  • Opportunity to work for a globally diverse team

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

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Prepare yourself to go beyond

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How we hire

  • 01. Recruiter Screen

    A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

  • 02. Hiring Manager

    The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

  • 03. Skill Assesment

    An interactive presentation to see your skills in action, based around a particular case study or business problem.

  • 04. Meet the Team

    Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

  • 05. Leadership Round

    Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. 

Ready to go beyond?