Head of Product Marketing
Department: Marketing
Locations: Amsterdam, London, New York
Job Requisition ID: JR001602
About the Team
Miro is uniquely positioned to shape and win the future of AI-powered collaboration. We’re looking for a leader to shape our multi-product platform story and define the future playbook for go to market strategies.
About the Role
You'll have a real impact: define a category, shape GTM for 100M+ users, develop future leaders. You'll have real resources: leadership backing for bold bets, freedom to experiment, room to build. You'll lead 15 product marketers to deliver on aggressive targets. You'll drive industry defining transitions: multi-product complexity, fast-moving AI market, scaling from 250K to 500K+ customers.
What you’ll do
- Develop positioning, messaging, and enablement that improve win rates
- Drive adoption across 100M+ users and 250K+ customers (trial→paid, single product→platform)
- Establish Miro as the leading AI Innovation Workspace
- Execute GTM strategies that generate qualified pipeline and accelerate deal velocity
- Create co-marketing programs, joint value props, and partner enablement that drive 20%+ of pipeline
- Hold yourself accountable to pipeline and revenue targets alongside Sales leadership
- Set clear OKRs tied to business outcomes
- Build team skills across 0-to-1 launches and scaled solutions
- Hold team members accountable to results while coaching them to excellence
- Create scalable playbooks and frameworks
- Recruit other A-players and develop future leaders
- Lead GTM for new products and major launches across Miro's platform
- Create sales tools that win deals and shorten cycles
- Develop competitive intelligence and battle cards
- Build customer and market intelligence programs
- Partner with Product, Sales, Marketing, Customer Success, and Partners
- Balance individual product stories with platform narrative
- Write positioning docs, create decks, run customer interviews yourself
- Lead critical launches and high-stakes meetings
- Stay close to product, market, customers, and partners
- Show team what great looks like through your own work
What you’ll need
- Product Builder: 3+ years of building and launching 0-to-1 B2B/B2C2B products at startups/midsized companies (seed-Series B)
- PMM Leadership: 3+ years leading product marketing with measurable business impact;
- Team Builder: Built or scaled PMM teams of 10+ people that consistently delivered results
- Scale Experience: Led scaled marketing for products; comfortable with both PLG and enterprise sales
- Successful launches across both 0-to-1 products and scaled solutions
- Proof your strategies delivered results (pipeline, win rate improvement, or product adoption at scale)
- Bonus: Experience with partner-sourced/influenced revenue
- Demonstrated success in transitioning a company from single product to multi-product or platform marketing strategies
- Deep understanding of B2B buying processes, enterprise sales cycles, multi-stakeholder decisions
- Experience marketing to diverse personas: end users, champions, economic buyers, C-suite
- Knowledge of PLG, inside sales, field sales, and partner-led motions
- Familiarity with subscription, usage-based, and enterprise licensing models
- Builder Mentality: You've built products, bringing product thinking to marketing decisions
- B2B Expertise: Navigate multi-stakeholder decision processes expertly
- Business Acumen: Understand unit economics, CAC/LTV, funnels, and how marketing drives growth
- Accountability: Want to be measured on business outcomes
- Platform Thinking: Balance single product marketing with platform-level storytelling
- Ecosystem Mindset: Leverage partners to expand reach and drive growth
- Scrappy to Scaled: Comfortable with startup chaos and enterprise complexities
- AI-Powered GTM: Experience leveraging AI to enhance product marketing, from customer insights and content creation to personalization and competitive intelligence
- Experimentation: Hands-on with testing and building AI powered workflows and marketing tools
- Future-Focused: Understand how AI is transforming collaboration, productivity, and innovation workspaces
- Product Fluency: Can articulate AI product capabilities and translate them into compelling value propositions for diverse audiences
What's in it for you
- Competitive equity package
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Opportunity to work for a globally diverse team
The reasonably estimated salary range is specific to New York and may not be applicable to other locations. Final compensation and total package components will be based on individual factors such as the candidate's skills, qualifications, and experience. The range for this role is:
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 100M users and 250,000 companies collaborate in the Innovation Workspace. Miro was founded in 2011 and currently has more than 1,600 employees in 13 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Prepare yourself to go beyond
Here are some helpful tips to ensure you have all the correct information throughout our hiring process.
01. Recruiter Screen
A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.
02. Hiring Manager
The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.
03. Skill Assesment
An interactive presentation to see your skills in action, based around a particular case study or business problem.
04. Meet the Team
Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.
05. Leadership Round
Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.