Senior Lifecycle Marketing Manager - Monetization

Marketing, Amsterdam, NL

About the Team

Lifecycle Marketing is part of the overarching Growth Marketing function and partners and collaborates closely with multiple functions across the organization: Brand, Product and Revenue Marketing, Core and Growth Product, Analytics, and Customer Experience.

Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

About the Role

In this role, you will support Miro’s business growth across the whole user journey by onboarding and activating new users, keeping them engaged and aware about new features, and supporting monetization initiatives that help drive and maintain revenue, by designing and executing lifecycle campaigns.

We are looking for someone who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalized experience for Miro users that drives business growth.

This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up. We’re looking for a senior individual contributor who can own both strategy and execution.

What you’ll do

  • Work collaboratively with teams to drive shared monetization goals and metrics (e.g.  revenue, engagement, conversion, retention, etc.) by enabling relevant and effective communication flows
  • Build new and iterate on existing marketing campaigns, triggered, and transactional emails in partnership with content, design, and product teams to create new and improve existing growth and notification loops
  • Research, experiment, validate and test hypotheses, run experiments, constantly measure and report campaign performance, rigorously A/B test, and optimize our communications and triggers across channels
  • Explore and deeply understand our users' experience, lifecycle stages, and segmentation to find growth drivers and deliver customized and personalized experiences to our customers
  • Contribute and drive Miro’s culture of experimentation, collaboration, shared learning, and impact on business

What you’ll need

  • 7+ years of experience in marketing or business roles, including 5+ years managing lifecycle and email campaigns on a large scale, preferably for a SaaS B2C2B/B2B company. Experience in collaboration, productivity, and design spaces is a plus
  • Experience driving revenue and retention through omnichannel lifecycle campaigns, and personalized messaging, both marketing and transactional
  • Deep understanding of marketing channels like email, in-app messaging, and content strategies
  • Strong analytical skills, ability to find opportunities and measure impact. Familiar with A/B and multivariate experiments, can share validated experimentation strategies and optimization results
  • Experienced with email, CRM, and automation tools. Experience with Braze, Salesforce Marketing Cloud, and Salesforce CDP is a big plus
  • Strong ability to identify B2B user needs and pain points, ability to combine user feedback, user behavior knowledge, and data insights, and connect them with the product solutions to drive the best business outcomes
  • A customer-centric marketer, with a strong passion for creating impactful, engaging, and high-quality communications and experiences for users
  • Strong business acumen and ability to tie marketing strategies to business outcomes
  • Excellent written, communication, analytical skills, and attention to detail
  • A strong collaborator with the ability to work and initiate independently
  • Ability to move quickly and make appropriate trade-offs. Growth mindset and tolerance for ambiguity

What's in it for you

  • Competitive equity package
  • Medical insurance coverage
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Travel allowance for your commute
  • Opportunity to work for a globally diverse team
  • Inspiring workplace in the heart of Amsterdam

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here. 

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How we hire

  • 01. Recruiter Screen

    A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro.

  • 02. Hiring Manager

    The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes.

  • 03. Skill Assesment

    An interactive presentation to see your skills in action, based around a particular case study or business problem.

  • 04. Meet the Team

    Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture.

  • 05. Leadership Round

    Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. 

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