Group Manager, Lifecycle Marketing

Marketing, Amsterdam, NL

About the Team

Lifecycle Marketing is part of the overarching Growth Marketing function and partners and collaborates closely with multiple functions across the organization: Brand, Product and Revenue Marketing, Core and Growth Product, Analytics, and Customer Experience.
Lifecycle Marketing is influential in defining and driving the user communication strategy and is impacting the business, using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth.

About the Role

In this role, you will have the opportunity to help build and scale the best-in-class Lifecycle programs in the PLG B2B SaaS and impact Miro business growth by improving user activation, product adoption, engagement, and retention through nurturing, targeted, and triggered communications and marketing campaigns. 
We are looking for someone to join our Growth Marketing team who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalized experience for Miro users that drives business growth.
This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up. We’re looking for a senior individual contributor who can own both strategy and execution.

What you’ll do

  • Lead and coach a dynamic team of Lifecycle Marketing Managers within a fast paced, high-growth organization
  • Build a sustainable, scalable, repeatable engine of growth levers through marketing and  transactional communications that will help drive business growth across the user and customer lifecycle
  • Operationalize and scale how we develop, run, and analyze our lifecycle experiments and evergreen campaigns, with the proven incremental impact on business
  • Work closely with the Growth Product, PMM, Analytics, and GTM teams to develop and execute strategies and campaigns that drive activation, adoption and retention
  • Contribute and drive Miro’s culture of experimentation, collaboration, shared learning, and impact on business

What you’ll need

  • 6+ years of experience in business consultancy / marketing and 2-3 years of managing a team of 3 or more people
  • Understanding of SaaS business models and funnels, particularly PLG motion, growth loops, product-led sales, with proven ability to drive efficient business growth through those strategies
  • Understanding of marketing and communication channels like email, in-app messaging, content strategies, and omni-channel campaigns is a huge advantage
  • Excellent analytical skills and user-centricity - able to dig into how our product and business work through metrics and complex data, testing, and user insights, and turn them into actionable strategies
  • Strong experience with both marketing and transactional communications across the whole user journey, deep understanding of Lifecycle best practices is a plus
  • Growth mindset and a strong sense of ownership - you can lead through ambiguity, dig into the details to solve, deliver towards your team’s commitments and make appropriate trade-offs
  • Collaborative approach to work and ability to build relationships with a diverse set of stakeholders
  • Emotionally intelligent leader with strong work ethic, and desire to achieve excellence, proven experience of leading high performing teams

What's in it for you

  • Competitive equity package
  • Medical insurance coverage
  • Lunch, snacks and drinks provided in the office
  • Wellbeing benefit and WFH equipment allowance
  • Annual learning and development allowance to grow your skills and career
  • Travel allowance for your commute
  • Opportunity to work for a globally diverse team
  • Inspiring workplace in the heart of Amsterdam

About Miro

Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!

Check out more about life at Miro: 

At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here

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Prepare yourself to go beyond

Here are some helpful tips to ensure you have all the correct information throughout our hiring process.

  • 01. Recruiter Screen

    A 30-min interview to discuss the role, background and experience, and learn more about your motivation to join Miro.

  • 02. Hiring Manager

    The hiring manager (usually your future manager) will meet to discuss your experience and fit for the role.

  • 03. Skill Assesment

    An interactive presentation to see your skills in action, based around a particular case study or business problem.

  • 04. Meet the Team

    Meet with a variety of Mironeers to get a feel for what it’s like to work together, and learn more about Miro’s culture.

  • 05. Leadership Round

    Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro. 

Ready to go beyond?