The Neuroscience Behind the Emotional Power of Typography

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About the session

Main Stage

Designers know that type can impact how people feel, but how can we improve design choices with that understanding? Monotype recently partnered with applied neuroscience company Neurons to uncover the power of type. Join this session to learn how typeface choice can boost positive consumer response by up to 13%, while we explore the subconscious, emotional impact of type.


Terrance Weinzierl

Creative Type Director

Watch the session recordings

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