Product Vision Template
Bring value to your users and develop better products using this Product Vision Template. Help teams craft a killer product vision statement and improve your business and customer experience.
Trusted by 65M+ users and leading companies
About the Product Vision Template
Product manager Merissa Silk developed the Product Vision Template to help teams bring a product mindset to their projects, where products are developed with a customer-centric approach. This template helps teams to run product workshops, and in the end, you’ll craft a robust and consistent product vision statement to guide your product decisions.
What’s the Product Vision Template?
The Product Vision Template is a great tool to use when running workshops to develop new product features, ideas, and goals, envisioning your product roadmap for the next three years.
The template is divided into nine areas:
Problem Statement
Target Audience
Needs
Features
Unique Value Proposition (UVP)
Goals & Metrics
Voice of the Customer
Experience Principles
Product Vision Statement
In the template you’ll also find facilitation tips and other resources on how to run the workshop in a remote or hybrid setting. If you prefer to create your own from scratch, Miro's is the perfect vision board maker giving you an infinite canvas in which to work.
Benefits of the Product Vision Template
The product vision board is a great way to center your product discussions around the users and develop better strategies to bring them value. After you run a product vision workshop, you will be able to:
Adjust product scope and timeframe.
Explore product concepts.
Explore new feature ideas.
Define a three-year company-wide product vision.
How to use Product Vision Template?
Select the Product Vision Template and add it to your workshop board. Then, follow the steps below:
Facilitation
Run an async brainstorm so people add their ideas before the workshop. This will prevent group thinking bias and bring agility to your session.
After the brainstorming, cluster ideas and add an Affinity Map Template to your board.
Share the board before your workshop and give people enough time to read it before the session.
The canvas
Below are the nine sections of the project vision canvas:
Problem: What are you trying to solve?
Build your problem statement here. Follow the template on the board to craft your problem statement.
Audience: Whose problem are you solving?
Who will use your product? Identify two personas or archetypes. If you want, use our Buyer Persona Template.
Needs: What do they need?
Use here the Jobs to be Done framework.
Features: What features would solve these needs?
Brainstorm as a team and write down features that can solve user pain points.
UVP: What’s unique about your product?
Have a competitor's analysis in hand and identify why your product stands out.
Metrics: What does success look like?
Define how you’ll measure if your product is doing well.
VoC (voice of the customer): What does a happy user sound like?
Use a User Personas Template to help you define your ideal customer.
Experience: What are the core values of your product experience?
Use a brand proposition, research, and any other artifact that helps you understand your business needs and positioning.
Product vision: What does your product aim to do or represent?
Write an aspirational but also actionable product vision statement. It should show the why behind your product.
Pro tip:
Check out the template's facilitation extras to learn more about crafting a product vision board.
Run a second workshop after user research and further developments took place.
Ask for feedback and share this board with your team so they can consult it later.
How do I start a product vision session?
When facilitating a product vision session, ensure everyone did the prep work so you can be agile while running this workshop. Share the board beforehand, and when running the session, break people into small groups, so they can brainstorm and discuss ideas together. Repeat the process for each template section until you reach the workshop conclusion. Remember to create a safe space where people can add ideas freely and use artifacts to direct your workshop better, achieving the session's desired outcomes.
What teams should be involved in defining and writing the product vision statement?
As a product owner, involve your direct team to craft your product vision statement. Other marketing, brand, and development stakeholders can also participate in your workshop as consultants.
Get started with this template right now.
App Development Canvas Template
Works best for:
Market Research, Product Management, User Experience
Ever noticed that building a successful app requires lots of players and moving parts? If you’re a project manager, you definitely have. Lucky for you, an app development canvas will let you own and optimize the entire process. It features 18 boxes, each one focusing on a key aspect of app development, giving you a big-picture view. That way you can fine-tune processes and get ahead of potential problems along the way—resulting in a smoother path and a better, tighter product.
Design Research Template
Works best for:
UX Design, Design Thinking, Desk Research
A design research map is a grid framework showing the relationship between two key intersections in research methodologies: mindset and approach. Design research maps encourage your team or clients to develop new business strategies using generative design thinking. Originally designed by academic Liz Sanders, the framework is meant to resolve confusion or overlap between research and design methods. Whether your team is in problem-solving or problem space definition mode, using a research design template can help you consider the collective value of many unrelated practices.
Bang for the Buck Template
Works best for:
Project Management, Strategic Planning, Prioritization
The name pretty much says it—this Agile framework is all about helping you maximize efficiency by powering collaboration between product managers and dev teams. Together you can go over each to-do on the project agenda and evaluate them in terms of costs and benefits. That way you can prioritize tasks based on how much bang for your buck they deliver. This template is great for teams and organizations that want to make a strategic plan to tackle an upcoming sprint.
Idea Funnel Backlog
Works best for:
Design, Brainstorming, Agile Workflows
An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.
Lean Coffee Template
Works best for:
Agile Methodology, Product Management, Meetings
What makes a great meeting (other than donuts)? It’s appreciating everyone’s skills, resources, and time by making the very best use of them. That’s what the Lean Coffee approach is designed to do. Great for team brainstorms and retrospectives, Lean Coffee breaks the meeting into three basic stages: what to discuss, what’s being discussed, and what’s been discussed. This template makes it easy for you to collect sticky notes and to update the columns as you go from topic to topic.
Agile Board Template
Works best for:
Agile Methodology, Meetings, Agile Workflows
Part of the popular Agile framework, an Agile Board is a visual display that allows you to sync on tasks throughout a production cycle. The Agile Board is typically used in the context of Agile development methods like Kanban and Scrum, but anyone can adopt the tool. Used by software developers and project managers, the Agile Board helps manage workload in a flexible, transparent and iterative way. The Agile template provides an easy way to get started with a premade layout of sticky notes customizable for your tasks and team.