Demand Generation Lead, EMEA
Marketing, Amsterdam, NL
About the team
Miro's Revenue Demand Generation team is a growing part of Miro's Global Revenue Marketing team. We believe in experimentation, working together, having fun, and driving business results for our sales partners.
About the role
Miro is the leading online collaborative whiteboard platform helping cross-functional teams of marketers, designers, product managers and engineers ideate, design-think, and collaborate to bring some of the world’s most innovative products on the planet to market, faster. Today we have over 50 million users globally and paying teams inside companies like Netflix, Twitter, Salesforce, Airbnb, PwC, Deloitte and many more.
In this role, you will own the campaign strategy and execution to acquire new Enterprise customers for our EMEA market segment, partnering with local Field & Sales teams, programs, content, and product marketing teams to maximize the impact of events, experiences, and launches in order to engage executive buyers and open the door for sales. You will own TOFU metrics associated with the high touch business across all key sub-geos in EMEA, specifically a Stage 2 Opportunity target and Marketing contribution goal.
We're looking for a motivated individual that likes building programs from the ground up, a true collaborator that enjoys working cross-functionally, and a marketer with strong customer empathy who can take an insight and turn it into an action.
What you’ll do
- Own and manage EMEA campaign strategy for a customer-centric and outcomes-oriented approach to launches, programs, and events targeting enterprise buyers
- Design, plan, manage, and optimise integrated, multi-channel campaigns to generate pipeline for sales
- Test new channels and programs buyer acquisition and nurturing, including but not limited to content syndication, virtual experiences, roundtables, or direct mail
- Be the conduit to sales development, ensuring our inbound and outbound teams have all the resources they need for successful follow up and conversion to Opp
- Manage a budget and direct investment where we see greatest ROI
What you’ll need
- Experience working with B2B mid-market/enterprise level clients in EMEA markets
- Experience with PLG SaaS GTM motion
- Ops-minded, process-oriented and committed to clean data
- Capacity to perform in a high-growth environment
- A strong written and verbal communicator
- An open-minded, curious, and eager learner, eager to build your skillset
- Ability to effectively collaborate with remote teams
What’s in it for you
- Competitive equity package
- Medical insurance coverage
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Travel allowance for your commute
- Opportunity to work for a globally diverse team
- Inspiring workplace in the heart of Amsterdam
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Prepare yourself to go beyond
Here are some helpful tips to ensure you have all the correct information throughout our hiring process.
01. Recruiter Screen
A 30-min interview to discuss the role, background and experience, and learn more about your motivation to join Miro.
02. Hiring Manager
The hiring manager (usually your future manager) will meet to discuss your experience and fit for the role.
03. Skill Assesment
An interactive presentation to see your skills in action, based around a particular case study or business problem.
04. Meet the Team
Meet with a variety of Mironeers to get a feel for what it’s like to work together, and learn more about Miro’s culture.
05. Leadership Round
Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro.