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Chapter 3

The me

of work

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Matt
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Santosh
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Kamal
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Nicole
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Me, me, me isn't

selfish — it's good

business

01 – 07

insight

When work changed, workers changed. Now, they’re questioning what they want and need in a job. What they want in their personal lives, and how work fits into that. And this impacts how people experience work: less than half of knowledge workers say they very often or always feel inspired by or enthusiastic about their job.

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But even so, workers are optimistic. 58% very often or always feel proud of their work. This is a good start, but there’s room to grow. Dream, love, wish, want, feel. These are the words we heard over and over. The words of someone who wants to find fulfillment at work, and is willing to make it happen.

02 – 07

what we found
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49% of workers say they always or very often feel immersed in their work.

Workers want financial security, but also flexibility
41%
30%
29%

What are the top qualities of your dream job?

41%

High salary

30%

Flexible hours

29%

Remote work

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I don't think my dreams have changed — they’re just closer to reality now.
(Gen Z worker)
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Ivan
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Joanne
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Anton
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Nabiyah
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Nicole
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Money matters, but how much?

03 – 07

Who ranks high salary as the top quality of a dream job?

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24

%

Gen Z

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47

%

Millennials

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49

%

Gen X

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34

%

Baby Boomers

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What we found:

58% of hybrid workers say high compensation is their top dream job criteria, compared to 33% of remote and 31% of onsite workers.

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Ivan
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Joanne
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Anton
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Nabiyah
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Nicole
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I would need a 100% salary increase to go to the office more than twice a week.
(Hybrid worker)
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Dream job dealbreakers

04 – 07

Top reasons why workers would turn down the job of their dreams.

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01:

Lower pay

02:

Relocation requirement

03:

100% in office

What we found:

Relocation is the top dealbreaker for Gen Z and Baby Boomers. Gen Z knowledge workers want to live where they want to build their lives, while Baby Boomers want to live where they have built them.

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Who’s likely to leave their job in the next year?

05 – 07

38%

Remote

44%

Onsite

27%

Hybrid

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Final thoughts

06 – 07

insight

Today’s knowledge workers have visions of their dream job, so how do we give them control over their destinies, while supporting meaningful connections?

Hybrid work enables flexibility and freedom while nurturing our social sides, but it’s a work in progress — for now. Hybrid can be the best of both worlds, but only if leaders work strategically and intentionally to make it more human.

07 – 07

Other

chapters: