Impact Mapping Template
Set business goals and outline how to achieve them.
Trusted by 65M+ users and leading companies
About the Impact Mapping template
What is Impact Mapping?
Impact mapping is a strategic planning technique. It allows organizations to stay on track while building products and shipping goods and services. An impact map is a graphical representation of your goals and the steps you must take to deliver on them. By creating an impact map, you can clearly communicate with your teammates, align on business objectives, and build better roadmaps.
When building products or working on projects, it can be easy to lose sight of your role within the broader organization. But your projects have a dynamic relationship with everything else in the organization, including other projects, teams, products, and functions. Many planning techniques lack this big-picture view. Impact maps, by contrast, help you visualize the relationship between your project roadmaps and the rest of your organization. You can therefore capture key assumptions and scope so you can deliver solutions without waste or over-engineering.
When should you use Impact Mapping?
You can use Impact Mapping to help you decide what should be in a product, prove to a client that it’s not worth investing in a particular feature and plan your next sprint or release. You can also use Impact Mapping for any type of project planning.
What are the key steps of Impact Mapping?
Impact Mapping is generally broken into 4 key steps: setting and describing business goals, identifying the personas, defining the actions these personas will take, and brainstorming the deliverables that will prompt these actions to take place.
How do you create an Impact Map?
Creating an impact map is simple and easy to do if you follow these steps. You can use our Impact Mapping Template and discuss everything with your team in real-time using Miro’s virtual collaboration platform.
Step 1: Decide on your goals
Start by drawing a box that contains your goal. Why are we doing this project? What do we hope to achieve?
Step 2: Identify the actors
Draw a branch that links your goal to your next box: the actors. Who can produce the effect we’re looking for? Who can obstruct who? Who are our customers or users? Who will be impacted by our goal? Many people choose to have a box for each actor. Connect each box to your goal.
Step 3: Determine the impacts or actions
The second branch brings the impact of your goal into sharper focus. How should our actors’ behavior change as a result of this goal? How can they help us achieve our goal? How might they prevent us from achieving our goal? Draw a box for each potential impact and connect them to your actors.
Step 4: Define the deliverables
Once you have answered those questions, you can start thinking about the scope of your project. The third branch of the map deals with deliverables. What can we do to increase the likelihood that this goal will be achieved? How do we support the desired impact? These are your deliverables -- what you can hope to achieve within the scope of this project.
Get started with this template right now.
Idea Funnel Backlog
Works best for:
Design, Brainstorming, Agile Workflows
An Idea Funnel Backlog enables you to visualize your backlog and restrict the number of backlogged items at the top. In doing sos, you can prioritize items on your list without having to engage in unnecessary meetings or create too much operational overhead. To use the Idea Funnel Backlog, break up the funnel into different phases or treat it like a roadmap. Use the Idea Funnel Backlog as a hybrid model that combines your roadmap and backlog into one easily digestible format.
Customer Problem Statement Template
Works best for:
Ideation, Design Thinking, Product Management
Put yourself in the shoes of your consumers with a customer problem statement. Figure out their problems and how your product or service can solve those problems and make their lives easier. As a bonus, you’ll better understand your customers throughout the process.
Mental Model Template
Works best for:
Business Management, Mind Mapping, Diagrams
Smart solutions and strong, strategic decisions. The best organizations make both, and a mental model is designed to help them do it. We give you a fast and easy way to try it out — just fill out our ready-made, flexible template and add sticky notes, shapes, and arrows to create a powerful map.
Bull's Eye Diagram Template
Works best for:
Diagrams, Project Management, Prioritization
When you’re a growing organization, every decision can feel like it has make-or-break consequences—which can lead to decision paralysis, an inability to prioritize, inefficient meetings, and even low morale. If that sounds like you, put a Bull’s Eye Diagram to work. True to its name, a Bull’s Eye Diagram uses a model of concentric circles to help companies establish priorities, make critical decisions, or discuss how to remove or overcome obstacles.
AHA! Moment Flowchart
Works best for:
Mapping, Flowcharts
The AHA! Moment Flowchart template offers a visual tool for mapping out the journey of users or customers and identifying key moments of realization or insight (AHA moments). It provides a structured framework for documenting user interactions, emotions, and pain points throughout their journey. This template enables teams to understand user experiences, identify opportunities for improvement, and enhance product or service offerings. By promoting empathy and customer-centric design, the AHA! Moment Flowchart empowers organizations to create meaningful and impactful user experiences effectively.
Flowchart Template
Works best for:
Flowcharts, Mapping, Diagrams
Trying to explain a process or workflow to your team — or just wrap your head around it yourself? Sometimes the best way is to see it, and that’s when you create a flowchart. Using common shapes (generally just ovals, rectangles, diamonds, and arrows), a flowchart shows you the direction a process or workflow goes and the order of steps. Beyond giving you a clear understanding, you’ll also be able to see potential flaws and bottlenecks, which helps you refine and improve your process and create a better product more efficiently.