Job Map Template
Use our Job Mapping Template or Career Map to visualize step-by-step what your customer does to achieve their goals. The mapping also highlights opportunities to offer something new versus competitors.
Trusted by 65M+ users and leading companies
About the Job Map Template
Job mapping deconstructs the steps a customer takes to “hire” a product or service for a job they need to do. Your team’s user experience researchers or product managers can first use the Jobs to Be Done framework to understand why customers “hire” or “fire” your product or service.
Job mapping is the next logical step to dig deeper into what customers are trying to do at every step of the process — and Miro's job map template can guide you through this breakdown.
How to use the job map template
Miro's job map template can guide you through the job mapping process. Follow these steps to begin filling it in:
1. Define the characteristics of the job to be done
Conduct user research and interviews to understand the core need your customer has. Think of it in terms of the functional need or emotional task that a customer is trying to achieve.
To use a simplified example, imagine a business that makes lasagnas. The core need of the customer buying a lasagna is to "quench hunger and provide a satisfying meal."
2. Determine what is needed to get the job done
Think about the context behind this need. For example, if the customer is rushing home from work, they'll want a lasagna they can pick up on the way and heat up at home.
3. Brainstorm what you can do to make the process easier
Use template to jot down ideas for how your product can fulfill the fundamental need. Review data and insights to better understand your customer's motivations, such as what they prioritize, and how they think about aspects such as their time, money, and safety.
4. Focus on your product or service as a solution
Based on your learnings, frame your product or service as a way to meet customer needs and motivations. Use this to influence product development, marketing strategies, and customer satisfaction.
Tips for making a job map
Job mapping is a staged process that helps organizations better understand what their customers want to do. The mapping also highlights opportunities to offer something new or different from competitors.
UX researchers and product managers should remind their teams:
Every job is a process, from start to finish, viewed from the customer’s perspective.
The value of mapping out the steps is to critically examine, and improve, each step. Steps may need to be removed, introduced, reshuffled, enabled, or responsibility transferred from customer to organization. Job mapping helps teams articulate the what, why, and how of these changes.
Job types can change, but what needs to happen from start to finish stays the same.
Every customer is different, but jobs are structured similarly. Customers must figure out what they need to do the job. First, they'll find any necessary inputs, then prepare each part of the job and where it will happen, follow through on tasks, make changes as needed, then finish the job.
Jobs are different from solutions.
Customers can hire both you and your competitor for different steps in the “jobs to be done” process. Less about solving a problem, jobs are more about improving a product or service offering to pursue new market opportunities.
Get started with this template right now.
HEART Framework Template
Works best for:
Desk Research, Project Management, User Experience
Happiness, Engagement, Adoption, Retention, and Task Success. Those are the pillars of user experience — which is why they serve as the key metrics in the HEART framework. Developed by the research team at Google, this framework gives larger companies an accurate way to measure user experience at scale, which you can then reference throughout the product development lifecycle. While the HEART framework uses five metrics, you might not need all five for every project — choose the ones that will be most useful for your company and project.
iPhone App Template
Works best for:
UX Design, Desk Research, Wireframes
Incredible percentages of smartphone users worldwide have chosen iPhones (including some of your existing and potential customers), and those users simply love their apps. But designing and creating an iPhone app from scratch can be one seriously daunting, effort-intensive task. Not here — this template makes it easy. You’ll be able to customize designs, create interactive protocols, share with your collaborators, iterate as a team, and ultimately develop an iPhone app your customers will love.
Meeting Reflection Template
Works best for:
Meetings, Brainstorming, Team Meetings
When schedules get hectic, “learning by doing” becomes the default way to learn. So make time for your team to learn in other valuable ways — by reflecting and listening. Led by “learners,” (team members who share with the rest of the team), a meeting reflection lets teammates share new information about a client’s business or an internal business initiative, offer problem-solving techniques, or even recommend books or podcasts worth checking out. Meeting reflections also encourage colleagues at all levels to engage in each other’s professional development of their teammates.
Design Review Template
Works best for:
Design
Constructive feedback is a valuable skill. The Design Review Template provides a structured approach for effective conversations. Critiques promote collaboration and drive improvement, inspiring all participants. It's an accessible way to involve people beyond your core team.
Visual Prototyping Template
Visual and emotional aspects play a vital role in determining a product or service's usability and user experience. To evaluate these aspects of your proposed solution, consider using the Visual Prototyping Template. By creating a model that closely resembles the real product or service, and gathering feedback from key stakeholders, you can assess whether the form of your creation is advantageous or detrimental.
PEST Analysis Template
Works best for:
Ideation, Strategic Planning, Business Management
No business operates inside a vacuum, so if you want to succeed, you have to successfully deal with local laws, government regulating bodies, the health of the local economy, social factors like the unemployment rate, average household income, and more. Use the PEST Analysis Template to help you explore how the world impacts your business and how you can work around it.