Bridging the Empathy Gap to Create More Valuable Products

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About the session

Main Stage

The approach to empathy in product development and design thinking requires a reset! Empathy is more than putting yourself in the customers’ shoes. While it begins there, designers and product teams need to take it one step further. What are some practical ways to activate empathy? In this workshop, we explore the empathy gap and ways to shrink it using a unique collaborative tool.


Krasi Bozhinkova

Strategic Design

Daiana Zavate

Concept Lead

Watch the session recordings

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