

Bridging the Empathy Gap to Create More Valuable Products
Back to Catalog
About the session
Main Stage
Session
M133
The approach to empathy in product development and design thinking requires a reset! Empathy is more than putting yourself in the customers’ shoes. While it begins there, designers and product teams need to take it one step further. What are some practical ways to activate empathy? In this workshop, we explore the empathy gap and ways to shrink it using a unique collaborative tool.
Speaker(s)

Krasi Bozhinkova
Strategic Design
,
Owtcome

Daiana Zavate
Concept Lead
,
Owtcome