This or That Template
Create eye-catching This or That visuals for your social media, website, or blog.
Trusted by 65M+ users and leading companies
About the This or That Template
This or That is a fun way for your social media followers to get to know you. Whether you use social media personally or professionally, as a casual user or as a brand, This or That helps put you in touch with people who share your interests.
Keep reading to learn more about This or That
What is This or That
If you’re a social media manager, a designer, or just someone who loves photography, then you’ve probably seen the “This or That” game on Instagram. The premise is simple:
You make two parallel lists that pit a series of choices against each other, like “apples or oranges” or “pizza or hot dogs”.
The Instagram user chooses between the various options by circling the one that they prefer. Then they share the completed game with their followers.
Although it was popularized on Instagram, you can use This or That on other social media platforms too, or even your website or blog. The template makes it easy to quickly create and save This or That games, dressing them up with graphics or colors that are eye-catching and brand-appropriate.
When to use This or That
Businesses, influencers, and bloggers use This or That to engage with their audience. It’s a fun way to get your followers engaged, and it’s an opportunity to socialize your brand content without sounding too salesy.
Many brands put This or That games in their Instagram stories to put their audience in touch with the person behind the phone. Others use the game to socialize a new product. Use This or That any time you’d like to share fun, interesting content with your followers .
Create your own This or That game
Making your own This or That game is easy with this free tool. Get started by selecting the This or That Template, then take the following steps to make one of your own.
Decide on a goal. What do you want to get out of the game? Are you using it so your followers can get to know your brand? Do you intend for them to share it on their own profiles?
Pick a theme. This or That is fun because it’s infinitely customizable. Food, holidays, music, desserts… These are just some of the many themes you can use to create the game.
List the sets of choices. The template is divided into two columns. You’ll put the parallel choices on either side of the center line. If your theme is Desserts, for example, you might list out “cake or pie,” “ice cream or cheesecake,” and so on.
Dress it up. Choose graphics, colors, images, and fun fonts that fit the theme.
Share on social media! Share your This or That to get your followers engaged.
Get started with this template right now.
Parking Lot Matrix Template
Works best for:
Project Management, Ideation, Meetings
When the creative energy is flowing, a workshop or meeting will yield a lot of new ideas — but not all are on-topic or currently feasible. Roll them right onto a parking lot matrix, a simple, effective tool for separating the best ideas from those that are promising but could use more research or discussion. This template will let you easily make your own parking lot matrix, which will come in especially handy during long meetings (and when you have teammates who tend to go off-topic).
Competitive Analysis Template
Works best for:
Marketing, Decision Making
Developing a great product starts with knowing the lay of the land (meaning who you’re up against) and answering a few questions: Who are your competitors? How does your product or service compare? What makes you stand out? A competitive analysis will help find the answers, which can ultimately shape your product, value prop, marketing, and sales strategies. It’s a great exercise when a big business event is about to occur — like a new product release or strategic planning session.
Design Sprint Kit Template
Works best for:
Agile Methodology, UX Design, Sprint Planning
With the right focused and strategic approach, five days is all it takes to address your biggest product challenges. That’s the thinking behind Design Sprint methodology. Created by Tanya Junell of Blue Label Labs, this Design Sprint Kit provides a set of lightweight templates that support the Design Sprint’s collaborative activities and voting—and maintains the energy, team spirit, and momentum that was sparked in the session. Virtual sprint supplies and prepared whiteboards make this kit especially useful for remote Design Sprint Facilitators.
Storyboard Template
Works best for:
Design Thinking
While storyboard is typically associated with planning out scenes for a movie or TV show, it’s been widely adopted throughout the business world. A storyboard is a sequence of illustrations that are used to develop a story. You can use the Storyboarding template anytime you’d like to really put yourself in a customer or user’s position and understand how they think, feel, and act. This tactic can be especially useful when you know there’s a problem or inefficiency with an existing process. You can storyboard existing processes or workflows and plan how you would like them to look in the future.
Flyer Maker Template
Works best for:
Design, Marketing
Whether it’s a client party or a nonprofit fundraiser, your event needs one key thing to be a smashing success: people to show up. That’s why promoting it is such an important part of the planning—and creating and sending a flyer is the first step. These single-page files will grab your guests’ attention and give them the key details, such as the time, date, and location (and if it’s a fundraiser, who/what the funds will benefit). This template will let you lay out text and customize a flyer design.
Icebreaker for Introverts Template
Works best for:
Icebreakers
Engage everyone with an icebreaker for introverts. This template helps you turn even the most passive participant into active players.