Product Canvas Template
Create products that are easy to use and prioritize the right features with the product canvas template.
Trusted by 65M+ users and leading companies
About the Product Canvas Template
Product canvases help product managers define a prototype. The canvas is an important first step in deciding who potential users may be, the problem to be solved, basic product functionality, advanced functionalities worth exploring, competitive advantage, and customers’ potential gain from the product.
What is a product canvas?
Product canvases are a concise yet content-rich tool that conveys what your product is and how it is strategically positioned. This simple, powerful tool helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches, and other UX artifacts.
A product canvas enables you to create a business case for a product and sell your idea to clients and investors using a single image. If you work in a large organization, it can help teams agree on what their product actually does. The canvas is also designed to work with Scrum, Lean Startup, and Kanban. It should also align with your Business Model Canvas, which you may have created earlier.
When to use product canvas
A product canvas allows you to do more than just articulate a vision. It can also help you build a product increment or Minimum Viable Product, get feedback or collect data from stakeholders and users, analyze data, and help your product owner learn from new findings to update the canvas as needed.
This canvas can also be used during regular product canvas workshops, where a product owner and their team identify high priorities and update sections either before or during product development sprints.
Create your own product canvas
Making your own product canvas is easy. Miro’s infinite canvas is the perfect space to create and share it. Get started by selecting the product canvas template, then take the following steps to make one of your own.
Name your product. Your product name will help you define how it is strategically positioned. If the name isn’t straightforward, consider adding the product’s purpose or version to the name.
Set your goals. What is the product or release goal? If you have a product roadmap, you can copy over this template's goals and metrics.
Define your metrics. These are either qualitative or quantitative measures to help you understand if your goals have been met.
Identify your personas. Users most likely to buy and use the product will help you prioritize what features to ship. These are your customers for whom you’ll be creating a great user experience.
Figure out the big-picture strategy. This can include broad user stories, an outline of the user journey, and a high-level visual design of the product.
Add product details for the next iteration. You’ll need just enough action items to reach the next goal: to address potential risks, get new knowledge, or ship a new feature.
Use your product canvas to inform the product roadmap and product backlog. Roadmaps help you figure out how your product will evolve to not only realize your vision but also achieve the balance between user goals and business needs. A backlog is more goal-oriented, containing items that need to be accomplished as outlined in the roadmap. Connect your product canvas to other templates to evolve and gain new value.
Get started with this template right now.
5W1H Template
Works best for:
Strategy & Planning
The 5W1H Template is a strategic framework that clarifies complex situations or projects into six foundational questions: What, Who, Where, When, How, and Why. This methodological approach ensures a comprehensive understanding, encouraging teams to dissect and explore every aspect of a given challenge or project.
What? So What? Now What? Template
Works best for:
Agile Workflows, Retrospectives, Brainstorming
The What? So What? Now What? Framework empowers you to uncover gaps in your understanding and learn from others’ perspectives. You can use the What? So What? Now What? Template to guide yourself or a group through a reflection exercise. Begin by thinking of a specific event or situation. During each phase, ask guiding questions to help participants reflect on their thoughts and experience. Working with your team, you can then utilize the template to record your ideas and to guide the experience.
Product Positioning Template
Works best for:
Marketing, Product Management, Desk Research
For better or for worse, your company’s chances for success hinge partially on your market. As such, before you start building products and planning strategies, it’s a good idea to conduct a product positioning exercise. A product positioning exercise is designed to situate your company and your offering within a market. The product positioning template guides you to consider key topics such as defining your product and market category, identifying your target segment and competitors, and understanding your key benefits and differentiation.
Cynefin Framework Template
Works best for:
Leadership, Decision Making, Prioritization
Companies face a range of complex problems. At times, these problems leave the decision makers unsure where to even begin or what questions to ask. The Cynefin Framework, developed by Dave Snowden at IBM in 1999, can help you navigate those problems and find the appropriate response. Many organizations use this powerful, flexible framework to aid them during product development, marketing plans, and organizational strategy, or when faced with a crisis. This template is also ideal for training new hires on how to react to such an event.
Product Backlog Template
Works best for:
Agile Methodology, Kanban Boards, Product Management
Development teams are often juggling many products at once. A product backlog is a project management tool that helps teams keep track of projects in flight as they build and iterate, so you can store everyone's ideas, plan epics, and prioritize tasks. The highest-priority tasks are at the top of the product backlog, so your team knows what to work on first. Product backlogs make it easier for teams to plan and allocate resources, but it also provides a single source of truth for everyone to know what development teams are working on.
MoSCoW Matrix Template
Works best for:
Ideation, Operations, Prioritization
Keeping track of your priorities is a big challenge on big projects, especially when there are lots of deliverables. The MoSCoW method is designed to help you do it. This powerful technique is built on a matrix model divided into four segments: Must Have, Should Have, Could Have, and Won’t Have (which together give MoSCoW its name). Beyond helping you assess and track your priorities, this approach is also helpful for presenting business needs to an audience and collaborating on deliverables with a group of stakeholders.