Content Strategy Template
Bring consistency across communication channels and develop killer content strategies with this Content Strategy Template. Designed to plan and deliver high-impact content, use this tool to collaborate faster and better.
Trusted by 65M+ users and leading companies
About the Content Strategy Template
Adrian Radev, a product designer at The Independent, created this Content Strategy Template to bring agility to content production and delivery. The template helps teams streamline content strategy, output, and channels, creating a higher impact and allowing teams to collaborate better.
What’s the Content Strategy Template?
The Content Strategy Template is a map of your content strategy, where you have all the information about your content in one shared space, from ideation to distribution. The template is organized in three frames:
Content Pillars and Strategy
Channel Purpose
Content Process
Use these frames to tailor your content plan template, coordinate creative teams, and manage marketing campaigns. This is also a great tool when aligning content with business goals, streamlining production, and scaling up content distribution.
Benefits of the Content Strategy Template
Many teams can benefit from the Content Strategy Template, including marketing, brand, and product, but remember that different teams might use this template differently. Editorial folks will build their content marketing strategy using this tool, while product marketers might adopt this framework to develop their website.
If you work with content, regardless of your team, here are some benefits of using this template:
Better plan your content tactics. Define your content pillars, hierarchy, channels, and purpose.
Present your content plan in a cohesive and impactful way. Streamline processes and better plan production with your content strategy in place.
Structure your content production and better grasp the processes and speed of work. Once you know your content pillars, channels, and content plan, it’s easier to put everything into production and align creative teams.
Get buy-in from senior stakeholders. The Content Strategy Template visually shows how you will impact the organization with your content plan.
How to use the Content Strategy Template?
Select the Content Strategy Template and add it to your board. This template is divided into three frames, where you can map out different aspects of your content strategy.
Content Pillars and Strategy
On this frame, add your key content pillars, the purpose of your content, and why you chose this approach. Then, lay out your content hierarchy and key priorities.
Channels Purpose
Define which channels you’ll use to distribute your content. Align with marketers and product marketing managers to get a better overview of their marketing campaigns and launches, and plan your content accordingly.
Content Process
Add your workflow from ideation to production, and ensure that your content process is aligned with your content strategy and backing it up. If needed, tag team members at every stage of this process, and even add a RACI Template to clarify roles and responsibilities.
Pro tip:
If you have any other production process that you want to add to the template, add another content process frame to your template.
What are the elements of a content strategy?
The basic elements of a content strategy are content pillars, content purpose, distribution channels, and your content production process. Mapping out all these aspects of your content strategy makes it easier to execute and align with other teams and marketing efforts.
What should be included in a content plan?
Your content plan should include every deliverable of your content strategy. For example, if your strategy contains X blog posts per week, make sure to add them to your content plan with feasible deadlines. The same applies for social media posts, email campaigns, website landing pages, or any other medium that contains content. We recommend building a content plan template separately, so you can edit and share it as you manage projects.
Can the content template be used for monthly planning?
Yes, teams across your organization can use the Content Strategy Template as the source of truth, planning content across marketing departments and channels. If you need, add an annual calendar to your template, so everyone visualizes timelines and deadlines.
Get started with this template right now.
V2MOM Salesforce Template
Works best for:
Meetings, Strategic Planning
Align goals and strategies across your organization with the Salesforce V2MOM Template. Bring everyone together towards the same goals.
OKR Planning Template
Works best for:
Strategic Planning, Meetings, Workshops
The OKR Planning template helps you turn exhaustive OKR sessions into dynamic and productive meetings. Use this template to make OKR planning more interactive, guiding your team through the session with creative Ice Breakers and Brainstorms, so you can co-create your OKRs and define the key results and action plans to achieve them.
PEST Analysis Template
Works best for:
Ideation, Strategic Planning, Business Management
No business operates inside a vacuum, so if you want to succeed, you have to successfully deal with local laws, government regulating bodies, the health of the local economy, social factors like the unemployment rate, average household income, and more. Use the PEST Analysis Template to help you explore how the world impacts your business and how you can work around it.
Fit Gap Analysis Template
Works best for:
Strategy, Planning, Management
The Fit Gap Analysis Template is a strategic tool designed to help teams and organizations identify discrepancies between their current state and desired outcomes. By visualizing these gaps, it offers a clear roadmap for improvement, allowing for a focused alignment of resources. One significant benefit of using this template is enhanced clarity; teams can visually discern where they currently stand and plot a precise path toward their goals, ensuring efficient decision-making and effective resource allocation.
OGSM Template
Works best for:
Strategy, Planning
The OGSM template provides a readable framework, systematically breaking down business strategies into Objectives, Goals, Strategies, and Measures. This structured approach ensures that overarching visions are translated into actionable plans, fostering alignment across different teams and initiatives. One standout benefit of using this template is its ability to offer clarity. By clearly delineating between broad objectives and specific measures, stakeholders can easily comprehend and stay focused on the most critical elements of a strategy, ensuring that all efforts are directed toward the desired outcomes.
Balanced Scorecard Template
Works best for:
Operations, Strategic Planning, Project Planning
Balanced scorecards are useful tools for understanding business performance at a glance with regard to customers, employees, business processes, and financial progress. Learn more about BSCs and create your own using Miro’s Balanced Scorecard template.