User Persona

Your guide to user personas

At Make it Clear we have spent many years taking a user-centric approach to design solutions, guided by our research processes. Alongside an array of research outputs, we often create personas as an outcome of discovery phases; they are a useful tool to support decision-making, guide user-centric outputs, and empower teams with an understanding of their audience.

What are user personas?

A persona is a representation of a typical existing or desired user group and is shown in the form of a fictional (but realistic) person. Personas represent the attributes embodied by user types, creating a common vocabulary for internal teams and facilitating faster discussion and decision-making.

How to use user personas?

User personas should be a key part of the design process, empowering team members with direct user understanding and supporting decision-making. Personas should be used not only in the initial design and development phases but as a constant tool when reviewing or changing touchpoints. It's important that the whole team is familiar with who your personas are.

Start creating your persona

Do you now want to create a persona? We have outlined an easy-to-follow process that will support you in mapping your own persona. Our template enables you to shape the research you have gathered into a fit-for-purpose persona that can add tangible value to your business.